Kitsch
Everyday beauty should be anything but ordinary
20,000+ retail locations. 27+ countries. A solid hair-care bar sold every 5 seconds.
About Kitsch
Kitsch is evolving your everyday essentials: satin pillowcases and heatless curlers, viral shampoo bars, claw clips, hair ties, and the buzziest collabs in beauty (Lisa Frank, Hello Kitty, Harry Potter, Bridgerton). No fluff. No overhype. Just products that actually work, and look great doing it. Founded in LA in 2010 and still completely self-funded, Kitsch grew from handmade hair ties sold door to door into one of the largest woman-owned beauty brands in the U.S., stocked in over 20,000 retail locations across 27+ countries, including Ulta, Target, Nordstrom, and Sephora Asia. Vegan, cruelty-free, designed in California, and obsessed with its community of 5M+.
Female-owned. Self-funded. Vegan & cruelty-free. Designed in California.
Ulta, Target, Nordstrom, CVS, Selfridges. Your content drives shelves everywhere.
Kitsch practically invented the shampoo bar category, and still owns it.
10,000+ reviews on the Rice Water Shampoo Bar alone.
Hear from Cassandra Thurswell
Cassandra Thurswell was a 25-year-old Wisconsin native with seven failed ventures behind her and a business plan no longer than a paragraph when she started Kitsch in 2010, hand-making hair ties and selling them door to door around Los Angeles while fulfilling every order from her apartment. She never took a dollar of outside funding. Fifteen years later Kitsch sells in over 20,000 stores worldwide, a solid hair-care bar sells every five seconds, and Cassandra, named EY's 2025 National Entrepreneur of the Year, is still involved in everything from product development to customer experience.
Product Categories
The products Kitsch creators feature on TikTok Shop
Hair Styling & Treatments
Millions in TikTok Shop GMV + undeniable results.
Heatless Curling
TikTok's #1 hair accessory - viral overnight curls made chic.
Rice Water Shampoo Bar
10,000+ reviews. Bottle-free beauty.
Hair Accessories
The hottest hair accessories on TikTok.
What Kitsch Creators Earn
Kitsch ambassadors earn 20% commission on all sales through their link, and your followers get 15% off sitewide.
Your first 90 days. Find your faves and your content rhythm.
Consistent routine content across sleep, hair, and shower staples.
You're a top Kitsch creator, and the feeling is mutual.
Content Guidelines
Kitsch content is easy, elevated, and a little bit fun. Nighttime routine and heatless curls content is the signature. Show the overnight transformation. Shampoo bar demos, satin pillowcase before-and-afters, and shower routine ASMR all convert. Keep the voice playful and real. No fluff, no overhype, just products that actually work (and look great doing it).
Ready to create for Kitsch?
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