Delana

Module 1: Welcome to UGC University

Get introduced to the world of User-Generated Content and what this course will teach you. You'll learn what UGC is, why brands are paying everyday creators (not influencers) thousands of dollars to make it, and exactly what your journey through this program will look like. This is your starting point — get excited, get clear on your goals, and get ready to build a real income as a UGC creator.

Module 2: Content Set Up

Before you film a single second of footage, you need to set yourself up for success. In this module, you'll learn how to set yourself up for success with a proper content set up consisting of core equipment and your filming environment. Think of this as building your foundation — everything you do after this depends on getting your setup right.

Module 3: App Stack

Your phone and the right apps are all you need to create professional-quality UGC. This module walks you through the exact apps suggested for filming, editing, organizing, and content research. You'll know exactly what to download, what's worth paying for, and how to use each tool efficiently so your workflow is smooth from the start.

Module 4: Content Creation Framework & Camera Presence

This module breaks down the content creation framework every great UGC video is built on — hook, body, and call to action — and how each element sets up the next to guide the viewer from curiosity to action. Camera confidence is simple: it builds with consistency, and knowing your product and brand inside and out makes showing up to create a whole lot easier.

Module 5: Hooks/Body/Calls to Action

This module breaks down the three essential parts of every great UGC video — the hook, the body, and the call to action — and how to nail each one to create content that grabs attention and drives results for the brand.

Module 6: Content Angles that Actually Sell

This module covers the most effective content angles used in high-performing UGC — storytelling, education, transformation, problem/solution, and more — and teaches you how to pick the right one for any product so your content feels intentional and actually drives results for the brand.

Module 7: Filming System

Module 8: Editing for Conversion

Editing isn't just about making your video look good — it's about making it perform. This module teaches you how to edit specifically for conversion: keeping viewers hooked, cutting dead air, layering in text and sound strategically. You'll walk away with a clear editing process that saves time and produces results.

Module 9: Retention Hacks

Retention — how long someone watches your video — is one of the most important metrics in UGC. This module is packed with creative and practical techniques to keep viewers glued to your content from the first frame to the last. From pacing and pattern interrupts to strategic b-roll and captions, you'll learn exactly how to engineer videos that people can't stop watching.

Module 10: Do's and Don'ts

Learn from the mistakes most new UGC creators make so you don't have to make them yourself. This module covers the most important rules of the UGC world — what to always do to look professional and what to never include in branded content.

Module 11: Content Brands Actually Want

This module pulls back the curtain on what brands are really looking for from a UGC creator — and how to study a brand and their audience so you consistently deliver content they actually want to use.

Module 12: Content Variation and Styles

This module breaks down the most common UGC formats — testimonials, tutorials, unboxings, lifestyle, and more — and how to adapt your content into multiple styles to serve different brand needs.

Module 13: Analytics

Data can be your secret weapon. This module covers which metrics actually matter when measuring your UGC performance, how to read the data, and how to use those insights to create better content and earn more commission.

Module 14: Repeatable Content System

This module teaches you how to build a consistent content workflow so you can produce high-quality videos efficiently and stay productive without burning out.

Module 15: What Separates the Top 1%

This module covers the mindset and habits that define the most successful UGC creators and what it really takes to turn TikTok Shop into a sustainable, growing income.

Module 16: Real Examples & Breakdowns

This module analyzes real TikTok Shop content piece by piece so you can see exactly what high-performing UGC looks like in action and the standard you're working toward.