Sam Schuerman
I started making beauty content because I was tired of watching reviews that felt fake. I wanted to show real skin, real results, and real opinions — and it turns out, that's exactly what people want to buy from. I built my audience by being honest. If a product didn't work, I said so. If it changed my skin, I showed the receipts. That trust is what makes my content convert — brands don't just get views, they get sales. Now I'm teaching everything I know: how to film product reviews that feel authentic, how to structure tutorials that keep people watching, and how to build a beauty content business that pays you every single month.
🏆 Sam Schuerman's Top Content
Videos that generated real revenue on TikTok Shop
Product review that drove $427K in sales
Hair care review that drove $632K in GMV
Makeup tutorial that drove $320K in GMV
📚 Course Modules
20 Modules
Module 1 | Finding Your Niche
In this module we will be discussing how to find your niche in the beauty space. What your passion is and how to hone in on the skills you have currently to make it effortless to create content.
Module 2 | Choosing Your Demographic
In this module we will be discussing how to figure out who you want to sell to and who will actually be purchasing from your content.
Module 3 | Who You Are in the Beauty Space
In this module we will be discussing the 7 different beauty sub-niches and which sub-niche fits you best! What makes your perspective unique in the beauty space? We will also be discussing how to get people to connect with you and how to structure your bio for your socials.
Module 4 | Filming Yourself with Confidence
In this module I will be sharing what I personally use to film my content. What I use for my camera, lighting, my favorite tripods and how to film with confidence!!
Module 5 | Your Filming Set Up
In this module we will be talking about how to set up a filming space to keep organized and make your content look the best it can look. I give you a tour of how I would set up an ideal beauty filming space, with my desks and lighting for inspo.
Module 6 | App Stack
In this module we will be discussing what apps you need to create content successfully.
Module 7 | Content Creation Workflow
In this module we will be discussing how to structure your video for the highest conversions.
Module 8 | Hook Science
In this module we will be discussing the importance of hooks, and the different types of hooks you can use in your content!
Module 9 | Content Angles That Sell
In this module we will be discussing content angles that convert. I'll be giving examples of how to structure your video for maximum conversions.
Module 10 | Short Form Video Mastery & Editing for Conversions
In this module we will be discussing mastering the short form video and editing to get maximum completion rate and conversions.
Module 11 | The Call to Action
In this module we will discuss the importance of the call to action and different types of beauty call to actions to use in your content.
Module 12 | Batching Content: Filming Efficiency
In this module we will be discussing way to make the most our of your time to create as much content as you can, in the most efficient way.
Module 13 | Understanding the Sales Funnel
In this module we will be discussing the three different types of sales funnels. Top of funnel (TOF), middle of funnel (MOF) and bottom of funnel (BOF).
Module 14 | Beauty SEO: Getting Found Organically
In this module we will be discussing how to get found organically through SEO!
Module 15 | Retention Hacks
In this module we will discuss different ways to keep viewers watching your videos!
Module 16 | Content Brands Actually Want
In this module we will discuss how to make content that brands actually want. How to connect with your audience so that you get conversions.
Module 17 | Analytics: Why your video did or didn't sell
In this video we will discuss the importance of analytics when it comes to your content, and what you need to look for when analyzing how well your content performed!
Module 18 | Advanced Creator Skills
In this module we are discussing what sets advanced creators apart from beginner creators. We will be talking your camera presence and how to create connection with your viewers!
Module 19 | Your Repeatable Content System
In this module we will be discussing how to have a workflow that doesn't cause burn out, is efficient and helps you to grow while staying consistent!
Module 20 | Tiktok Shop Strategy & Do's & Don'ts
In this module we will be discussing how to pick winning tiktok shop products and the do & dont's of Tiktok Shop.
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