Steve
Former D1 athlete who took a finance job out of college when none of the fitness content paid. I picked up UGC on the side — mornings, nights, weekends — and spent two years figuring out what actually converts. The month my side hustle outpaid my full year's salary, I quit. Now I'm full-time in the fitness niche, with brands reaching out every single day. I built this course so you don't have to spend two years in the dark like I did. Everything I learned — every hook, framework, and angle that works — handed to you on day one.
“I really appreciate you for everything you've done for my content. Before I was less confident and trying to be someone else. You helped me find my own style and what works for me! You're a legend and I have no idea where I'd be without your support and coaching.”
🏆 Steve's Top Content
Videos that generated real revenue on TikTok Shop
Try-on that drove $210K in GMV
Lifestyle content that drove $173K in GMV
GRWM that drove $412K in GMV
📚 Course Modules
20 Modules
What Is UGC?
Discover what user-generated content actually is and how anyone can earn commission making ads for brands. We'll cover how this course works and why we're focused on the fitness niche.
Filming Set Up and Gear
Everything you need to start filming, no $5,000 camera required. Learn the essential gear, from your iPhone to your tripod and lighting.
On-Camera Presence and Confidence
Perfect gear means nothing if you sound like a robot. Learn how to come across natural, authentic, and confident, like you're talking to a friend.
Parts of a Video Overview
Every winning UGC video has three parts: the hook, the body, and the call to action. This is your overview before we break each one down.
Hook Deep Dive
Your hook drives 80% of your ad's performance. Learn the proven hook types that stop the scroll and give your video a chance to win.
Body of a Video Deep Dive
The body is where you deliver the information that makes buying a no-brainer. Learn how to build desire and sell the outcome, not just the product.
CTA Deep Dive
The call to action is where you close the sale, without being pushy. Learn how to give viewers that final nudge so they decide to buy on their own.
Content Angles That Sell
Now we build the video. Learn proven storytelling angles, like problem-solution, that consistently convert.
Different Content Styles and How to Film Each
Master the core content styles, learn exactly how to film each one.
Making Content Feel Organic and Relatable
The fastest way to lose a viewer is to look like an ad. Learn how to make your content feel like natural content people actually want to watch.
Product and Market Research
Research separates top creators from the rest. Learn the tools and process for finding what's already working, like Daily Virals and Meta Ads Library.
Evoking Emotion & Action Through Pain Points
Selling points alone don't sell, emotion does. Learn to hit the three core pain points: insecurity, frustration, and aspiration.
The Funnel (TOF / MOF / BOF)
Understand the three ad types, top, middle, and bottom of funnel, and how they work together. Learn which to prioritize based on where a brand is at.
Editing for Performance
Editing is half the battle. Get the tips and tricks to edit faster and make your videos look high-quality and tight.
Iteration and Performance
Doing the same thing and expecting different results is insanity. Learn to read your metrics, double down on what works, and pivot off what doesn't.
Keeping Up With & Leveraging Social Media Trends
95% of creators miss this: bridging real social media trends into your ads. Learn how to spot trends and bake them into your content.
Fitness Niche-Specific Video Demos
Watch a full UGC video get filmed start to finish. A real, on-camera demo for visual learners.
Voiceover Mastery
Learn how to film voiceover videos the right way, from locking your script to capturing the perfect B-roll shots in CapCut.
Talking Head Mastery
A static camera and you standing still won't cut it. Learn the movement and dynamic techniques behind top 1% talking head videos.
Top 1% Creator Mindset / Capstone
Treat UGC like a side hustle and it stays one. The mindset, work ethic, and long-term approach that separate top earners from everyone else.
Start Your Journey With Steve
Join 542 creators already learning from Steve
Pay what you think it's worth · One-time · No subscriptions
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